Finding Dory research (American blockbuster)

Certificate: U                                                                                              Release Date: 17th June 2016

Figures:                                                                                                      Genre: Animation (Childrens)

Revenue: (27 Nov)                                                                              Production Budget: $200 Million

Domestic: $486,276,316                                                                  Oppening Weekend:$135,060,273

Foreign: $540,655,009                                                Estimated Marketing Budget: $100,000,000

Worldwide: $1,026,931,325                                           Ranked first in Total revenue and theatres

Stars:
Ellen DeGeneres

Albert Brooks

Ed O’Neil

Idris Elba

Ty Burrell

Diane keaton

Marketing

Trailer released on youtube

it currently has 22 million views (6th December 2016)

Marketting methods:

Included a Finding Dory Happy Meal in America

and a promotion deal with SubWay in the uk

TV placements and billboards

Merchandise from Disney store and Stationary for school children

Advertising targeted young children

Yet some references where made to

Finding Nemo to attracts teenagers who watched

finding Nemo

To conclude because Finding dory was a Disney Pixar film it had a high production budget and marketing budget. Meaning it was advertised on billboards, merchandising agreements and extensively in chat shows as there was a lot of anticipation for the sequel to a classic children’s film.